White Label WordPress Agencies: How to Pick One
Last updated . Every fact on this page was checked September 25, 2026.
A white label WordPress agency builds and maintains WordPress sites for your clients under your brand, so your clients only see your name. To pick one, check four things:
- Every deliverable is unbranded.
- Someone checks the work before you see it.
- The same people stay on your account.
- Your clients' sites and logins stay in your clients' names, or yours.
What does a white label WordPress agency do?
It does the WordPress work you sell, and you deliver it as your own. Your client deals with you. The partner stays out of sight.
DeskTeam360 is one example. It works for agencies under the agency's brand, and all deliverables are unbranded. White label delivery is on every plan. For how the white label model works and how agencies mark it up, see white label web development.
What do white label WordPress development services include?
They cover WordPress work from small fixes to full builds. A full-service partner should handle all of these:
- Themes, including custom themes and child themes.
- Plugins, including setup, updates and custom plugin work.
- WooCommerce stores, from product pages to checkout.
- Page builders like Elementor, plus the WordPress block editor.
- Landing pages, redesigns and full rebuilds.
- Bug fixes and small updates.
- Upkeep: core, plugin and theme updates, security checks, backups and uptime checks.
DeskTeam360's published list covers WordPress builds, WooCommerce, custom features, landing pages, redesigns and bug fixes. Its plans also include website maintenance: updates, security monitoring, speed work, backups and uptime monitoring. It doesn't write sales copy or manage paid ad spend. For white label upkeep you can sell, see WordPress maintenance plans.
How do white label WordPress agencies charge?
White label WordPress partners charge per project, by the hour, or a flat monthly fee. Which one fits depends on how steady your WordPress work is.
| How the partner bills | How it works | Fits when |
|---|---|---|
| Per project | One price for one build or job | You sell a few builds a year |
| Hourly | You pay for hours worked | Work comes in small, uneven pieces |
| Flat monthly | A set price each month for ongoing work | You have WordPress work every week |
DeskTeam360 bills a flat monthly price: $1,497, $2,994, or $4,491 a month for 1, 2, or 3 tasks at a time, as published September 2026. Plans are month to month, with no contract.
To talk through handing your WordPress work to a white label partner, you can book a call with DeskTeam360.
The button opens DeskTeam360's Book a Call page.
Will a white label partner ever talk to your client?
A white label partner shouldn't talk to your client unless you ask it to. You stay the only contact, and the partner works through you. At DeskTeam360, the agency's clients never see DeskTeam360.
Before you sign, ask:
- Will anyone from your team ever email or call my client?
- Do your files, code comments or invoices show your name anywhere my client could see?
- If my client needs a live call, who joins, and under whose name?
Do white label partners send branded reports?
It depends on the partner, so ask before you sign. A white label report should carry your logo and your name, or no logo at all, so you can pass it straight to your client.
Ask these questions about reports:
- Do you send reports on updates, backups and uptime?
- Can the report carry my agency's logo, or no logo?
- How often do reports come, and in what format?
- Can I edit a report before my client sees it?
How do you choose a white label partner?
Choose the partner that keeps your brand in front, checks its own work, keeps the same people on your account, and leaves you in control of the accounts. Use this checklist on every partner you talk to:
| Check | Why it matters | What DeskTeam360 publishes |
|---|---|---|
| Are deliverables unbranded? | Your client should only see your name | All deliverables are unbranded |
| Is white label on every plan? | You shouldn't pay extra to keep your brand | On every plan |
| Who checks the work before you see it? | Your client blames you for mistakes | A North American account manager checks it |
| Will the same people work on your account? | They learn your clients' brands and standards | The same people every month |
| How many changes are included? | Client feedback rounds add up | Unlimited revisions on every plan |
| Is there a contract? | You want to leave if it doesn't work | No contracts. Month to month |
| Is the price published? | You need your cost to set your margin | $1,497, $2,994, or $4,491 a month for 1, 2, or 3 tasks at a time |
| Whose name are hosting, domains and logins in? | Whoever holds them controls the site | Ask any partner. Keep them in your client's name or yours |
| Who owns the code and design files? | Ownership needs a signed agreement | Get it in writing |
Switching partners happens. First Call Digital Agency, a Montana agency, had sent its web work to another outside agency. Delivery times jumped around and quality was uneven, so it moved its work to DeskTeam360.
This page is a plain reading of the rules. It isn't legal or tax advice. Put who owns the work in writing before it starts. The step-by-step guide explains who owns the work.
If you're still working out which tasks to send to a partner, see how to delegate tasks.
More on white label and delegation
A call is how you find out if DeskTeam360's team fits the WordPress work your agency sells. Every plan includes the full team and all 8 services, web development included.
The button opens DeskTeam360's Book a Call page, where you pick a time.
Sources
- DeskTeam360, White label (deskteam360.com/services/white-label)
- DeskTeam360, Home and pricing (deskteam360.com)
- DeskTeam360, Web design and development (deskteam360.com/services/web-design-development)
- DeskTeam360, Website maintenance (deskteam360.com/services/website-maintenance)
- DeskTeam360, How it works (deskteam360.com/how-it-works)
- DeskTeam360 case study, First Call Digital Agency (deskteam360.com/case-studies)
All checked September 25, 2026.
What changed
- October 1, 2026: First version of this page.
- October 1, 2026: Round 2 rewrite. Added how partners charge, client contact, and branded reports. Services are now WordPress-only. The maintenance section and the agency story moved to other posts.