What Is a White Label Agency?
Last updated . Every fact on this page was checked September 25, 2026.
A white label agency is a company that does work other businesses sell under their own name. It might build websites, design ads or set up marketing tools, but its own name never appears on the work. The business that resells the work keeps the client, sets the price and takes the credit.
DeskTeam360 runs this site, so it's used below as one example.
What does a white label agency do?
It does the hands-on work for another business and hands it back unbranded, so that business can deliver it as its own. The reseller owns the client relationship, and the white label agency stays in the background.
Think of it as a back office with no staff of your own to hire. You win the work and talk to the client. The white label agency gets a written job from you, does it, and sends it back with no logo or name of its own on it. You check it and deliver it.
DeskTeam360, for example, does agency work under the agency's brand, so the agency's clients never see DeskTeam360.
For how this works on web projects in detail, see white label web development.
What work can a white label agency take on?
That depends on the agency, so ask each one for a written list of what it does and doesn't do. The list tells you whether one partner can cover your clients' requests or whether you'd need several.
DeskTeam360 is one example of a broad list. Its plans cover design, web development, video editing and marketing tech, with a team leader and account manager on every one. Its web work includes landing pages, redesigns and bug fixes, WooCommerce stores, GoHighLevel funnels and custom features, on WordPress, React and other CMSs. Sales copy and paid ad spend are outside its list.
For a partner that focuses on WordPress sites, see white label WordPress agencies.
To see which of your clients' requests a partner could take off your plate, you can book a call with DeskTeam360.
How is a white label agency different from a contractor?
A contractor is one person you hire for a job, and you manage their work. A white label agency is a company with a team, set up to work under your brand, and it manages its own people.
| White label agency | Contractor | New hire | |
|---|---|---|---|
| Who does the work | A team at the agency | One person | Your employee |
| Whose name is on the work | Yours | Yours, if you agree to it | Yours |
| Who manages the work day to day | The agency, with you checking | You | You |
The choice turns on how much managing you want to do, and how many kinds of skill the work needs.
Who uses a white label agency?
Any business that sells work it doesn't want to staff in-house can use one. DeskTeam360, as one example, has served more than 400 clients, from agencies and consultants to coaches, course creators and small businesses.
It tends to fit when:
- You turn work away because you're short on hands.
- Clients ask for skills you don't have on staff.
- Your workload goes up and down, so a full-time hire would sit idle at times.
- You'd rather spend your hours selling and looking after clients.
Once you've picked a partner, see how to make outsourcing work for the rules that keep it on track.
What should you ask before you hire a white label agency?
Ask whether your clients will ever see its name, whether white label work costs extra, who does and checks the work, and how you'd leave. Clear answers tell you more than a price list.
- Will my clients ever see your name, on files, emails or invoices?
- Is white label work included, or is it an extra fee?
- Will the same people stay on my account?
- Who checks each job, and when do I see it?
- How much notice do I need to give to stop?
DeskTeam360's answers, as one example:
- White-label delivery is on all plans.
- The same people stay on a client's work month after month.
- A North American account manager checks each job before the client gets it.
- Plans run month to month with no contract.
For handing ongoing site support to a partner, see white label WordPress support.
More on white label and delegation
If you'd like to hear how a white label team could fit the way you work, you can book a call with DeskTeam360.
Sources
- DeskTeam360, home page, about page, how it works page, web design and development page and white label page (deskteam360.com)
All checked September 25, 2026.
What changed
- October 26, 2026: First version of this page.