Outsource Web Dev Florida

How Much to Charge for a WordPress Website

By Jeremy Kenerson, Founder and CEO at DeskTeam360

Last updated . The outside prices were checked October 1, 2026. DeskTeam360's details were checked September 25, 2026.

Charge for a WordPress website by the hours it takes you, plus the outside costs it carries, like hosting, a domain and any paid themes or plugins, plus a margin. For scale, GoodFirms' 2026 survey of more than 300 web firms puts a basic professional site at $1,000 to $3,000. If the site needs a store, custom features or many pages, count those hours too.

This site is run by DeskTeam360. It comes up near the end as one way to take on more builds.

How much should you charge for a WordPress website?

Multiply your hourly rate by the hours the build takes, add the outside costs, then add a margin for changes and testing. On Clutch, most design agencies sit at $25 to $49 an hour, and in GoodFirms' survey most development firms charge $50 to $100 an hour. Forbes Advisor sets professional design's starting point at $1,500.

The full method for any site is in how much to charge for a website. Here's what changes when the site runs on WordPress.

What costs does a WordPress build carry before your time?

A WordPress site needs a few paid pieces around it. List each one in the quote, and say who pays it.

  • Hosting. Shared plans start at $2.99 a month on Hostinger's and SiteGround's price pages, then renew at $10.99 to $44.99 a month. Hostinger's lowest price needs a 48-month plan.
  • A domain. Registering or renewing a .com costs $11.08 a year on Porkbun's price list.
  • A paid theme or page builder, if you use one. Check its current price, and whether it renews each year.
  • Paid plugins. For forms, backups, security or search, check whether each plugin carries a yearly fee before you quote.
  • A test copy of the site. You'll build and test there, so make sure your hosting plan allows one.

When the client opens the hosting and domain accounts in their own name, they own them from day one. For more on hosting prices, see website hosting cost.

How do you price a WordPress site by its size?

Size drives the hours, and the hours drive the price. Sort each job into a size, then price it from your own hours for that size.

Size What it has What drives the hours
Small business site A few pages and a contact form The design and the words
Lead site More pages, a blog and booking or lead forms Page layouts, forms and plugin setup
Store WooCommerce, products, payments and shipping Product setup and checkout testing
Custom build Custom features or links to other tools Developer time and testing

Write the page count and the features into the quote. Then an extra page or feature is priced as an extra, not squeezed in.

If you want a second opinion on how you'd deliver the WordPress builds you're quoting, you can book a call with DeskTeam360.

Book a call

Should you charge more when you host on managed WordPress?

Yes, if you're the one paying for the hosting. Managed WordPress hosting is listed at $28 a month (billed yearly) on WP Engine's pricing page and $30 to $35 a month for one site on Kinsta's. That's well above shared hosting's starting price.

There are two clean choices. Bill the hosting at cost plus a fee for looking after it, or have the client open the account and pay it directly. Write the choice into the quote either way.

What should you charge for WordPress care after launch?

Charge a monthly fee for updates, backups and checks, set from your own hours. For comparison, GoWP's price page shows $39 to $99 a month for each site, and WP Buffs shows plans from $89 to $359 a month. Use those as a check on your math, not as your price.

For how to set the monthly number, see how much to charge for website design and maintenance.

How do you take on more WordPress builds without hiring?

Hand the build work to an outside team while you keep the client and the price. DeskTeam360's team builds and fixes WordPress sites, WooCommerce stores, landing pages and custom features, and handles redesigns up to a full rebuild. Each of its plans comes with the full team and its services, web development among them. For agencies, the team stays behind the agency's name, out of the client's view. Plans run month by month, without a contract.

If you'd rather add one person, see hiring a WordPress developer. To weigh the two paths, see hire or outsource.

If the client already has a site and wants it rebuilt, see the website redesign process.

More on costs and pricing

To talk through handing off the WordPress builds you've already sold, you can book a call with DeskTeam360.

Book a call

Sources

All checked October 1, 2026. DeskTeam360's pages were checked September 25, 2026.

What changed

  • November 2, 2026: First version of this page.