Outsource Web Dev Florida

How Much to Charge for a Website: A Pricing Guide for Agencies

By Jeremy Kenerson, Founder and CEO at DeskTeam360

Last updated . The market and vendor prices were checked October 1, 2026. DeskTeam360's prices were checked September 25, 2026.

Charge enough to cover what the build costs you plus your margin, then check that number against what other web firms charge for similar work. Pass outside costs like hosting and the domain on to the client, and put every line in the quote so the price can't drift.

This site belongs to DeskTeam360, so its prices are shown below as one point of comparison.

How do you work out what to charge for a website?

Work from your own cost up, check the market, then write the scope. Done in that order, your price has a reason behind it that you can explain to the client.

  1. Count the hours. List each page, feature and round of changes.
  2. Price the hours. Use what those hours cost you, whether it's staff, contractors or an outside team.
  3. Add your margin. Cover sales time, project management and the risk of surprises.
  4. Check the market. Compare with what other firms charge for a site of the same size.
  5. Write the scope. List what's in, what's out and how extra work is billed.

For how agencies choose between pricing by project, by value or on retainer, see web design pricing.

What does it cost your agency to build a website?

Your cost is the hours the build takes, times what those hours cost you. The rate depends on who does the work.

  • Freelance developers. Freelance web developers on Upwork typically charge $15 to $50 an hour, and ZipRecruiter puts the US average for freelance web developers at about $45.12 an hour (October 2026).
  • Web development firms. In a GoodFirms survey, most web development firms (57%) bill $50 to $100 an hour.
  • A monthly team. DeskTeam360's plans are $1,497 a month (1 task at a time), $2,994 (2 at a time) and $4,491 (3 at a time). Every plan includes the full team and all 8 services, web development included.

Whichever you use, track the real hours on your first few sites, and compare them with your guess. Rest your price on the real number.

For hourly rates in more detail, see web developer hourly rates.

To see how a monthly team would change your build cost, you can book a call with DeskTeam360.

Book a call

What do other web firms charge for a basic website?

Published guides put a basic professional website at about $1,000 to $3,000 (GoodFirms survey of 300+ web firms, 2026), and say professional design starts at $1,500 (Forbes Advisor, 2026). Design agencies on Clutch mostly charge $25 to $49 an hour, and most web design projects there cost under $10,000.

Online stores sit higher. GoodFirms' 2026 survey puts a typical ecommerce website at $5,000 to $50,000, and on Clutch the average ecommerce project was $51,943.

Use these numbers as a check, not as your price list. If your number sits far outside them, look at the scope again before you send the quote.

For what the whole site costs the buyer, see website cost.

Which outside costs should you pass on to the client?

Pass on the costs that keep running after launch, like hosting, the domain and any website builder plan. Bill them at cost or with a stated markup, and say which in the quote.

Cost A listed price Whose page
Shared hosting $2.99 to $7.99 a month for the first year (prepaid for 12 months), renewing at $17.99 to $44.99 a month SiteGround
Website builder plan $19 to $99 a month paid yearly, or $25 to $139 paid monthly Squarespace
A .com domain $11.08 a year to register or renew Porkbun

These are list prices from one vendor each, as of October 2026, not averages. Where a price is for the first year only, quote the renewal price too.

Set up the hosting and domain accounts in the client's name. That way the client keeps them if they ever leave you.

What should a website quote spell out?

A good quote lists what's included, what isn't, what happens after launch, and how changes are billed. Then the price can't move without both sides seeing why.

  • Pages and features. Name each one.
  • Rounds of changes. Say how many are included.
  • Outside costs. Hosting, domain, plugins and who pays for each.
  • Content. Who writes the words and who supplies the photos.
  • Launch. What you do on launch day and the weeks after.
  • Upkeep. A monthly fee, or none. As a reference point, WordPress maintenance plans are listed at $39 to $99 per site a month on GoWP's pricing page, and $89 to $359 a month on WP Buffs' pricing page, as of October 2026. If the client sells online, see what goes in ecommerce website maintenance packages.
  • Payment terms. The deposit, when the rest is due and what happens if a payment is late.

For the full cost of upkeep, see what it costs to maintain a website.

If you're weighing a first web hire against outside help, see what a web hire costs.

More on costs and pricing

To price your next website with a monthly team behind it, you can book a call with DeskTeam360.

Book a call

Sources

All checked October 1, 2026. DeskTeam360's pages were checked September 25, 2026.

What changed

  • October 22, 2026: First version of this page.